Products01
Things that should exist.
Ideas initiated, designed and developed by Atomic Nature.
In developmentIntelligence for real life.
Atomic Nature develops its own ideas and works with selected people and organisations.
Sometimes alone, sometimes with a team built around the question.
Founded by Sander Frans.
01 — A different question
AI is getting better at understanding our lives.Remembering. Recognising. Answering.
But understanding more is not the same as making things better.
What should intelligence change?
How we move. Who we meet. Where we go. What we notice. How we spend our time.
Less intelligence about life.
More intelligence in it.
02 — What we believe
The future shouldn’t feel artificial.
The best technology doesn’t need to constantly remind us that it’s there.
It should make something possible, and then get out of the way.
01Quiet when it can be.↓
02Useful when it matters.↓
03Human where it counts.↓
04Gone when the job is done.·
03 — What we make
Things worth bringing into the world.
The work follows the question, not a fixed format or team. A few things are already in motion. More when they’re ready.
Collaborations02
Things we make with others.
Products, services and experiences made with selected organisations, founders and teams.
Open for selected collaborationsExperiments03
Questions made tangible.
Small explorations into things that might matter, made to learn from, not to decorate a deck.
Early exploration04 — This didn’t start with AI
The technology changes. The work continues.
I've spent the past decade turning ideas into products, ventures and experiences that people actually use.
From leading creative at Famo.us between Amsterdam and San Francisco to building CanvasHeroes. From helping Ommetje reach 1.7 million users to launching zkSync Era globally. Today, that work continues with Toertje and ReisWijs.
Atomic Nature is where I take that experience next.
AI changes what we can build. What matters is what we do with it.
Selected work & venturesFamo.us · CanvasHeroes · Ommetje · zkSync Era · Toertje · ReisWijs
- 10+ years.
- Amsterdam ↔ San Francisco.
- 1.7M users.
- 135M+ walks.
- Global launch.
- Still building.
Technology spent years asking for our attention. Maybe intelligence can start giving some of it back.
05 — Atomic Notes
What we’re building, learning and noticing.
No feed. No noise. Just things worth sharing.
06 — Contact
Make something real.
Have an idea or a question worth exploring? Send it over.